I was walking through Provo Town Center Mall yesterday, just looking at the different stores. One of them caught my eye. It was Hollister, the store that everyone is always talking about. It had a very interesting design, which led me to wonder, "Why would someone design a store like that?" It was dimly lit. It had spotlights, but everywhere else was almost pitch black. It had music playing, and a cool feature with which you could select the music you wanted to listen to from their list. It had guys' clothing on one side and girls' on the other, like any other store, except for one thing. It had a wall running in between them which only had a couple openings where you could go to the other side. I think I only saw one staff member in the whole store. They had the clearance items in the very back. I almost didn't find them, because they were tucked away. I felt disoriented in the store, almost confused because of the lack of lighting. I also felt that senses just left, like someone gave me too much laughing gas and so I didn't react to things. There was a surfer theme at the front. It was a very interesting design.
I concluded that the store was designed to appeal to teens. Tons of people at school talk about this store. The store does play music that most teens listen to. It had a surfer theme, which most teens like. The store was very dimly lit and had a very interesting ambience, which I think teens love, but their parents hate, just listening to what my mom had to say about the store. I think the lighting was also a phsycological thing. I think it was used to deaden people's senses and minds and make them feel disoriented. This could cause them to throw all logic out the window and go on a shopping spree. Who knows, if I would've actually had any money to buy something (I'm saving money up for Homecoming), I might've done the same thing. All in all, it was a very interesting experiece and something that everyone should try at the very least once.